A budget-friendly makeup brand that everyone should try out

By Allison Ortega-Benites ’26

In the entire world, there are hundreds of makeup brands and there are also people who don’t know which one can be the best for them. Since there are so many different brands, people all over the world try out all of the brands they can. 

 E.L.F Cosmetics is one of the most affordable brands that also has good quality. This is something that women especially like to hear. There are so many brands that are so expensive that many cannot afford or they just don’t want to buy because they are so pricey. However, E.L.F Cosmetics is a budget friendly brand. The quality that E.L.F products have is exactly what a makeup product should have in terms of how long it will last or if it peels off the skin. This brand has expanded their skin shade ranges as well, making it more inclusive. The same goes for their blushes, bronzers, and foundations. 

E.L.F is not just a makeup brand, it’s also a skincare brand. This makes the brand seem even better because the more products that they have, the more business they garner, which is a good thing. When a brand has good business that means that people are liking it and the purchasing is always on point. Another positive thing about this brand is that the packaging is eco-friendly and it is easy to access unlike other brands which are hard to open or use. This is a very important thing because it’s one of the worst things ever to open up a product just for it to end up all messy or even broken. 

E.L.F’s first release date goes back to June 2004. Their business has been up and running for a long time and it doesn’t seem to have any problems with it. You can buy any of their products at any store like Walmart, Target, CVS, or even on Amazon. You can purchase any item in person and online. This is a great option because it makes their products easily accessible. Sometimes you won’t have time to go to the store so the back up plan can be online. There is not a specific age range for consumers, but their typical customer base is often teenagers and even extends up to people in their 50s. The product is worth the price considering the amount of product that you will receive. 

The quality of this makeup brand in general can have mixed opinions. However overall, I do think that people should buy any product from E.L.F because the most important thing is that it’s affordable and the quality is just as adequate. This brand still does the same work as others, and this brand makes sure that every person can find a suitable option for themselves. High prices on products usually don’t make any difference.