By Brooklyn Fernandez ’26
This week I held a mini focus group experiment about the Crumbl Cookie lineup. I decided to go to Crumbl Cookie in Milford, CT to retrieve these cookies. They are open from Mon. to Sat., and their store hours are 8 a.m. to 10 p.m. The Crumbl Cookie lineup for May 5-10 was semi-sweet chocolate chunk cookie, cookies and cream milkshake, raspberry cheesecake, pink velvet cake, double fudge brownie, lemon cupcake, and tres leches cake.
Image from Crumbl Cookies: National Flavors May 5-10, 2025.
In this activity, I asked the following questions: What was your favorite and least favorite cookie? What was your overall experience of the Crumbl lineup? I asked Quincy Carter ‘26, Skylah Clarke ‘28, Brianna Fernandez ‘28, and myself Brooklyn Fernandez ‘26 these questions. Starting with myself, my favorite cookie was the pink velvet cupcake, and my least favorite was the double fudge brownie. Carter said his favorite was the pink velvet cupcake, and his least favorite was the raspberry cheesecake. Fernandez said her favorite was also the pink velvet cupcake, and her least favorite was the raspberry cheesecake. Clarke said her favorite was the lemon cupcake, and her least favorite was the pink velvet cupcake.
From these results, it seems that more people enjoyed the pink velvet cupcake more than they disliked it, and the raspberry cheesecake was more disliked than any other cookie. My overall reaction was that I enjoyed all of the wide variety of cookies. Carter stated, “Very tasteful cookies” for his overall experience. Fernandez said “Delightful” to describe her overall experience. Clarke added, “Good week, and I enjoyed all of the cookies,” to explain how she felt about her experience. I recommend checking out Crumbl Cookie if you haven’t before!
Photos by Brianna Fernandez ‘28: Crumbl Cookies featured from the week of May 5-10, 2025.
The Raider Press 